During a project in college, i designed this campaign poster for 'Live Brief' client Charityprintshop.com. They are a printing company who direct half of their profits from a client, to a charity of the clients choice. This concept began at the idea of business' representing this service, and trying to show that they use it. The concept originated around the idea of a corporate business showing off another side of their company, the giving side, almost revealing another identity. Just like Clark Kent and Superman, who would unleash and reveal his 'hero' side from underneath his suit. I tried to capture this idea of a business revealing their more human side by showing what they do for their community (and in an effort to show their corporate social responsibility) in the photograph above.
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